Labubu Movie Explained – Why Sony’s Paul King Adaptation Is a Huge Deal

Labubu is getting a movie, and Paul King (Paddington, Wonka) is directing for Sony. Here’s what Labubu is, why it became a global collectible craze, and what this movie means for the future of Hollywood IP.

Sony is developing a feature film based on Labubu, the viral designer toy phenomenon created by Kasing Lung and popularized by Pop Mart. In this video, I break down the origins of Labubu, how blind box culture and celebrity adoption fueled its rise, and why Paul King is a fascinating choice to bring this strange, cute-ugly character to the big screen.

We also talk about the risks and rewards of adapting collectible culture into film, whether Labubu can sustain a narrative beyond hype, and what this signals about Hollywood’s growing interest in designer toys and visual-first IP.

Is Labubu the next major movie franchise, or a risky experiment driven by hype? Let me know your thoughts in the comments.

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